BORNEAGAIN: Redefining Identity in Streetwear
Objective
Develop an art direction, logotype, and merch graphic that encapsulates the brand's philosophy.
Development
The conceptualization of the logo began with a focus on rebirth and self-discovery. The chosen symbol was a silhouette of a newborn embryo, representing the essence of starting anew. To balance the boldness of the symbol, a minimalist typeface was selected, adding a touch of modernity and simplicity to the overall design. The the pairing between the organic symbolism and the clean typography creates contrast
Bold graphic incorporating the Borne Again logo.
Urban-inspired elements: 90s urban punk fusion, abstract shapes, and vibrant colors that reflect street art
Print-ready files: High-resolution designs provided for easy production.
Print-ready files: High-resolution designs provided for easy production.
The Borne Again project showcases the successful fusion of symbolism, typography, and urban aesthetics, setting the stage for a promising future in the competitive world of streetwear fashion.