Green Kong - "Kong Beach" Campaign
Role: Copywriter + Designer
Green Kong, a prominent cannabis delivery service, aimed to launch its services in the vibrant city of Long Beach, California. The objective was to create a captivating campaign that not only introduced the brand to the new market but also established a strong and memorable presence through a unique theme - "Kong Beach."
Objective
Introduce Green Kong's delivery services in Long Beach.
Create brand awareness through a visually striking and memorable campaign.
Emphasize the brand's character, Kong, as a playful and dominant figure in the Long Beach cannabis scene.
Create brand awareness through a visually striking and memorable campaign.
Emphasize the brand's character, Kong, as a playful and dominant figure in the Long Beach cannabis scene.
Concept
The central idea was to draw inspiration from the iconic King Kong, portraying Kong as the symbol of Green Kong, taking over Long Beach. This metaphorical approach aimed to symbolize the brand's expansion and dominance in the local cannabis delivery market.
Character Design
Adapted the existing Green Kong mascot to exude a playful yet dominant presence.
Incorporated elements reminiscent of King Kong, such as Kong holding a cannabis leaf or playfully interacting with Long Beach landmarks
Incorporated elements reminiscent of King Kong, such as Kong holding a cannabis leaf or playfully interacting with Long Beach landmarks
Color Palette
Maintained the recognizable Green Kong color palette to ensure brand consistency.
Infused additional vibrant colors to capture the energetic and lively atmosphere of Long Beach.
Infused additional vibrant colors to capture the energetic and lively atmosphere of Long Beach.
Slogan and Campaign Name
Developed the slogan "The Green Kong Takeover" to convey the brand's dominance in the Long Beach market.
Coined the campaign name "Kong Beach" to seamlessly bind the new location with the existing brand.
Coined the campaign name "Kong Beach" to seamlessly bind the new location with the existing brand.
Marketing Collaterals
Designed eye-catching posters, social media graphics, and banners featuring Kong's playful takeover of Long Beach.
Engaged with local influencers and partnered with popular Long Beach establishments to amplify the campaign.
Engaged with local influencers and partnered with popular Long Beach establishments to amplify the campaign.
