OhGeesy
I had the incredible opportunity to lead the design direction for OhGeesy's latest tour merchandise and social media assets. OhGeesy, a trailblazer in the music industry, has garnered hundreds of millions of streams and widespread acclaim from renowned platforms such as Pitchfork, GQ, Complex, UPROXX, XXL, OkayPlayer, and HotNewHipHop. His latest project, GEEZYWORLD 2, released under Atlantic Records, marks a new era for West Coast music, showcasing his vicious wordplay, vibrant storytelling, and a vital message.
The primary goal of this project was to create visually compelling and cohesive designs that not only align with OhGeesy's distinctive musical style but also reflect the essence of his messages. The designs were intended to be used for tour merchandise and social media assets, ensuring a consistent and impactful visual representation across various platforms.
Thematic Consistency
The designs were crafted to seamlessly integrate with the themes explored in GEEZYWORLD, capturing the essence of OhGeesy's music. The visuals aimed to reflect his unique style, combining grit, authenticity, and a touch of avant-garde to resonate with his audience
Storytelling through Visuals
Each design tells a story, mirroring OhGeesy's ability to convey narratives through his lyrics. By translating these narratives into visual elements, the merchandise becomes more than just clothing—it becomes a wearable extension of the music itself.
Execution
Regular collaboration and feedback sessions were conducted with OhGeesy and Rory McElroy, his manager, to ensure that the designs aligned seamlessly with his vision. This iterative process allowed for adjustments and refinements to guarantee satisfaction and authenticity.
Tour Merchandise: T-shirt designs, hoodies, hats, and other apparel.
Social Media Assets: Custom graphics, Instagram templates, and profile visuals.
The tour merchandise and social media assets received widespread acclaim, resonating with both OhGeesy's existing fanbase and new audiences. The designs successfully translated the essence of GEEZYWORLD 2 into tangible, visually captivating products, creating a seamless integration of music and merchandise.
This project not only allowed for the exploration of OhGeesy's artistic vision but also highlighted the importance of cohesive design in amplifying a musician's brand. The success of the tour merchandise and social media assets serves as a testament to the power of visual storytelling and its ability to enhance the overall fan experience.